Browse > Article
http://dx.doi.org/10.9717/kmms.2017.20.7.1148

A Study on Storytelling Characteristic of Super-compressed Web Drama "72 seconds"  

Jung, Wonsik (Research Institute for Image and Contents, Dongguk University)
Publication Information
Journal of Korea Multimedia Society / v.20, no.7, 2017 , pp. 1148-1155 More about this Journal
Abstract
This study examined the storytelling characteristics of the super-compressed web drama "72 seconds". By analyzing all seasonal episodes of "72 seconds" and applying the various storytelling methodologies and related theories, this paper derived the main storytelling characteristics of "72 seconds" as follows. First, through the composition of the microscopic non-plot, the story value of empathy and fun is maximized, even though there is no dramatic composition compared to the general movie or drama. Second, by the specialization of everyday life, it leads to the transition from everyday experience to the new context. In other words, it provides a consensus through the cognitive expansion and interest by unfamiliarity of the ordinary experience to the audience. Third, based on the characteristics of super-compression and short theme, it utilizes fully stylistic narration like rapping. This makes the audience feel novel and further enhances the branding effect of content. And finally, based on various hybridity and variation, it uses remediation actively in all respects, especially comedy genre and comic factor.
Keywords
72 Seconds; Web Drama; Storytelling; Super-compressed; Remediation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 H. Cho, The Principle of the Korean Genre Movies, Kookhakbooks, Seoul, 2010.
2 The Dictionary on IT, Telecommunications Technology Association, http://terms.naver.com/entry.nhn?docId=2070777&cid=42346&categoryId=42346 (accessed Apr., 24, 2017).
3 H. Shin and W. Jung, "A Study on Characteristics of Mobile Video Contents Brand Strategy," The Journal of Image and Cultural Contents, Vol. 9, pp. 23-46, 2015.
4 H. Han and Y. Kim, "A Study on Trends and Types of Korean Web Contents," Journal of Ewha Korean Language and Literature, Vol. 35, pp. 31-52, 2015.
5 S. Seo, Article, Herald Economy News, http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=016&aid=0001104205 (accessed Apr., 24, 2017).
6 S. Jung, "Study on the '72seconds' Web Drama as Snack Culture," Cineforum, Vol. 24, pp. 75-99, 2016.
7 R. Mckee, Story, Golden Bough, Seoul, 2002.
8 J. Lee, "Aspect of Storytelling in Korean Web Drama," Humanities Contents, Vol. 38, pp. 241-260, 2015.   DOI
9 72Seconds TV's Web Site, http://72sectv.com/original-contents/72-seconds/ (accessed Apr., 30, 2017).
10 72Second's Content Creating Project Keynote, http://blog.naver.com/adiori/220995635486 (accessed Apr., 30, 2017).
11 D. Yoon and S. Park, People Who Make Hit Movies-2, http://navercast.naver.com/magazine_contents.nhn?rid=2026&contents_id=121135 (accessed Apr., 30, 2017).
12 G. Jeon, “A Study on the Storytelling and Screen Composition of Web-dramas,” Institute For Humanities and Social Science, Vol. 16, No. 4, pp. 463-489, 2015.   DOI
13 E. Kim and J. Kang, “Study on the Possibility of WebDrama as a New Genre-Focus on Characteristics of the Genre,” Contents Plus, Vol. 14, No. 1, pp. 69-83, 2016.   DOI
14 H. Mok, Understanding of Movie Sound, Amormundi Film Books, Seoul, 2016.
15 D. Bolter and R. Grusin, Remediation : Understanding New Media, Communication Books, Seoul, 2006.
16 Y. Kim, “Transformation of Genre Convention in Cinematic Content Regarding Narrative and Characters of Stone,” Journal of Korea Multimedia Society, Vol. 18, No. 3, pp. 419-428, 2015.   DOI