Browse > Article
http://dx.doi.org/10.9717/kmms.2015.18.9.1140

Effects of Tourism Storytelling on Satisfaction and Behavioral Intention of Chinese Tourists in Jeju  

Lin, Hua (Dept. of Storytelling, School of Social Education, Jeju National University)
Kim, Han Il (Dept. of Storytelling, School of Social Education, Jeju National University)
Publication Information
Journal of Korea Multimedia Society / v.18, no.9, 2015 , pp. 1140-1147 More about this Journal
Abstract
The purpose of this research is to analyze the factor of tourism storytelling through literature review, to figure out the relations of tourism storytelling-tourism satisfaction and tourism satisfaction -behavior intention. The total number of the questionnaire copies handed out was 440, and the 384 copies of them (the 184copies from Chinese tourists, and 200copies from Korean tourists) were used for the analysis. The results were as follows. First, it was found that the factor of tourism storytelling has influence on tourism satisfaction. Second, it was also found that the tourism satisfaction has influence on behavioral intention as well. And based on the above results, the research has figured out what factors of tourism storytelling mostly affect tourism satisfaction. By comparing Chinese and Korean tourist, and ultimately, suggested the best way to utilize this storytelling idea in a tourist area.
Keywords
Tourism Storytelling; Tourism Satisfaction; Behavior Intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Korea Tourism Organization, Why is the Story-telling Tour? Catch the Sensitivity of Tourists to the Story, 2005.
2 J.I. Yang, O.N.In, T.H.Lee., “Tourists Expectation of Destination Love Mark from Tourism Storytelling,” Journal of Korea Tourism Sciences Society, Vol. 34, No. 5, pp. 155-176, 2010.
3 S.T. Lim, “A Study on The Effect of Tourism Storytelling Characters to The Tourism Destination Brand Value through The Perceived Value of Customer,” Journal of Tourism and Hospitality Research, Vol. 28, No. 2, pp. 139-150, 2014.
4 C. Blain, S.E Levy, and J. Ritchie, “Destination Branding: Insights and Practices from Destination Management Organizations,” Journal of Travel Research, Vol. 43, No. 4, pp. 328-338, 2005.   DOI
5 J. Yun and K.W. Yim, “The Influence of a Marketing Mix of Tourist Spot and a Tourism Image on a Visitor's Intention to Make a Second Visit,” Korean Hospitality and Tourism Academe, Vol. 18, No. 4, pp. 261-285, 2009.
6 K.H. Han, “The Influence of Tourist Satisfaction and Behavior Intention through Congruity for Destination Image and Self Image-Focused on Jeju Island,” Tourism Management Research Organization, Vol. 13, No. 3, pp. 177-197, 2009.
7 K.R Kim, Effects of Attributes for Choosing Package Tours on Tourist Satisfaction and Behavioral Intention The Case of Chinese Tourists Visiting to Korea, Master's Thesis of Graduate School Honam University, 2014.
8 J.I. Yang, Study on The Effects of Tourist's Storytelling Experience on the Awareness of the Brand Value and Love Marks for Tourism Destination, Doctor's Thesis of Graduate School Kyung Hee University, 2011.
9 S.H. Han, The Effect of Destination Image on Perceived Value, Satisfaction and Behavioral Intention by the Types of Tourist, Master's Thesis of Graduate School Busan University, 2014.
10 K.M. Kim, A Study on the National Image, the Attitude and the Behavioral Intention According to the Cognition of Korea Tourism Safety-Focused on Japanese and Chinese, Master's Thesis of Graduate School Hanyang University, 2011.
11 R.L. Oliver and J. Swan, “Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction,” Journal of Consumer Research, Vol. 16, No. 3, pp. 372-383, 1989.   DOI
12 W.M. Seo and J.I. Hwang, “Impact of Purchase Behavior and Customer Satisfaction on Travel Agency Internet Marketing-focusing on Daejun area,” Korea Academic Society of Tourism Management, Vol. 27, No. 2, pp. 263-278, 2012.
13 Y.W. Kim, “Relationship Between Aesthetic Motivation and Tourist Resort Selection Properties, Satisfaction, and Behavioral Intentions for Japanese Female Tourists Who Visit Korea,” Korea Convention Society, Vol. 6, No. 2, pp. 107-131, 2006.
14 K.R Kim, The Impacts of Rural Ecological Resources on the Tourist Destination Selection and Satisfaction- Focused on Rural Experience Tourism, Doctor's Thesis of Catholic Kwandong University, 2009.
15 H.K. Jeon, I.H. Kang, and H.S. Joe “A Study on the Structural of Characteristics in Tourism Site, Tourists' Perceived Value, Satisfaction and Behavioral Intention,” Korea Academic Society of Tourism Management, Vol. 25, No. 3, pp. 237-258, 2010.
16 H.S. Shin, “Storytelling Effectiveness on the Festival Attraction and Visitors' Satisfaction on Local Festivals,” Korea Academic Society of Tourism Management, Vol. 26, No. 3, pp. 225-244, 2011.
17 H.J. Kim, “A Study on Effect of Storytelling of Tourist Attraction on Tourist Satisfaction and Behavioral Intentions-sense of Place as a Moderated Effect,” Tourism Management Research Organization, Vol. 16, No. 4, pp. 117-142, 2012.
18 H.S. Shin and H.J. Kim “The Effects of Service Quality on Adolescent Intention of Behavior-Focused on the Mediating Effect of Agency Satisfaction,” Korean Journal of Youth Studies, Vol. 17, No. 6, pp. 129-146, 2010.
19 J.H. Kong, C.Y. Kim, “A Study on Storytelling Plan of Stereo-scopic 3D Animation the Motif for the Tourist Attractions in Local Government : Focused on cases of the Creation of Cheongdo-gun, Gyeongbuk and Nam-gu, Ulsan,” Korea Multimedia Society, Vol. 18, No. 2, pp. 260-267, 2015.   DOI
20 S.J. Kim and H.J. Kim, “A Study on The Effect of Tourism Storytelling Characters to The Tourism Destination Brand Value through The Perceived Value of Customer,” Tourism Management Research Organization, Vol. 15, No. 4, pp. 41-62, 2011.
21 M.S. Chun, “A Case Study of Tourism Contents applied Story Telling,” Proceeding of The Korea Contens Association, pp. 777-780, 2007.
22 I.H. Choi and E.M. Lim, “The Place Marketing using Storytelling: An Exploratory Research,” Journal of Korea Tourism Sciences Society, Vol. 32, No. 4, pp. 411-429, 2008.
23 E.W. Anderson and M. Sullivan, “The Antecedents and Consequences of Customer Satisfaction for Firms,” Marketing Sciences, Vol. 12, No. 2, pp. 125-143, 1993.   DOI
24 G.W. Sharpe, Interpreting the Environment, John Wiley & Sons Inc Publisher, New Jersey, Hoboken, 1982.
25 B.M. Son and D.S. Kim, “The Effect of Tourism Storytelling Choice Attributes on Tourist Satisfaction and Loyalty,” The Korea Contens Society, Vol. 11, No. 2, pp. 432-445, 2011.   DOI
26 F. Tilden, Interpreting Our Heritage, The University of North carolina Press, Chapel Hill, 1997.
27 J.J. Cronin and S.A. Taylor, “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, Vol. 56, No. 3, pp. 55-68, 1992.   DOI