Browse > Article
http://dx.doi.org/10.9717/kmms.2015.18.8.950

An Empirical Study on Evaluation Criteria of Projection Mapping Videos in Terms of Public Design  

Lee, Young Woo (Dept. of Media Engineering, Tong Myong University)
Publication Information
Journal of Korea Multimedia Society / v.18, no.8, 2015 , pp. 950-959 More about this Journal
Abstract
The necessity of an empirical study on how projection mapping videos are evaluated from consumers' point of view has arisen, as they can lead to visual pollution if factors including spatial characteristics around the structure and details of the contents are not taken into consideration. This study aims to evaluate projection mapping videos and elucidate the question on whether evaluation criteria positively influence the satisfaction level or not. Above all, five evaluation criteria including artistry, creativity, identity, immersion and usefulness were deducted and a hypothesis from preceding research "each evaluation criteria will positively(+) influence the satisfaction level of projection mapping video" has been established. In order to test the hypothesis, big domestic department stores which screened projection mapping videos were selected and a verification experiment has been conducted with ordinary citizens as subjects. In the result of the experiment, among the five evaluation criteria, artistry, creativity, and usefulness were chosen, while identity and immersion were dismissed. The result verifies that if useful information is provided in forms of interesting contents produced with distinctive ideas and creative methods, it will satisfy the consumers as attractive public design.
Keywords
Projection Mapping; Evaluation-Element; Degree of Satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 D.A. Jeong, Media Art : The Lure of Digital, The Book of Communications, Seoul, 2007.
2 J.G. Jung, Projection Mapping based on a New Culture of the Urban Space(Media-Pacade) Evalution, http://blog.naver.com/PostView.nhn?blogId=jabin1425&logNo=20154098895, (accessed Mar., 3, 2015).
3 A.R. Han and D.Y. Kwak, “A Study on the Characteristics of the Media Facade Expression in Creating the Urban Image,” The Journal of the Korean Socity of Design Culture, Vol. 18, No. 3, pp. 603-614, 2012.
4 H.J. Kwan, “Elements for Evaluating the Usability of the Web-Based Infographic Design“, Journal of Korea Multimedia Society, Vol. 16, No. 7, pp.883, 2013.
5 Youtube, http://www.youtube.com/watch?v=3J-dOnJ0ZV0 (accessed Mar., 29, 2015).
6 Youtube, http://www.youtube.com/watch? v=tRvZXJzTI_I (accessed Mar., 29, 2015).
7 Youtube, http://www.youtube.com/watch?v=qktgSjhBhIs (accessed Mar., 29, 2015).
8 Youtube, http://www.youtube.com/watch?v=1TG2SvOtSc (accessed Mar., 29, 2015).
9 H. Choi and M.J. Kim, “An Evaluation Method for Assessing Creativit in Design Education,” The Korean Society of Design Culture, Vol. 20, No. 1, pp. 649-658, 2014.
10 S.M. Lee, A Study on Media Facade Impact of Component from the Viewpoint of Public Design, Master's Thesis of Yeungnam University of Environmental Design, 2010.
11 M. Brynskov, P. Dalsgaard, T. Ebsen, J. Fritsch, K. Halskov, and R. Nielsen, "Staging Urban Interactions with Media Facades," Human-Computer Interaction INTERACT 2009 Lecture Notes in Computer Science, Vol. 5726, pp. 154-167, 2009.
12 Naver Knowledge Encyclopedia, http://terms.naver.com/entry.nhn?docId=659443&cid=42152&categoryId=42152, (accessed Mar., 29, 2015).
13 Doopedia, http://terms.naver.com/entry.nhn?docId=1063062&cid=40942&categoryId=33048, (accessed Mar., 29, 2015).
14 J.Y. Park, A Study on Sustainable Public Design for City Brand, Master's Thesis of Seoul National University of IT Design Technology, 2008.
15 Y.J. Chang and U.Z. Kim, “A Study of Projection Mapping Interface for Public Art,” The Journal of Korea Digital Design Council, Vol. 12, No. 4, pp. 243-252, 2012.   DOI
16 J.W. Lee, A Research on the Extended Virtuality of 3D Projection Mapping, Master's Thesis of Soongsil University of Media, 2011.
17 S.M. Lee, A Study on Media Facade Impact of Component from the Viewpoint of Public Design, Master's Thesis of Youngnam University of Environmental Design, 2011.
18 S.C. Back, A Study on the Media Facade Evaluation Method for Public Design, Master's Thesis of Younsei University of Human Environmental and Design, 2009.
19 Y. Tong, A Study on The Artistry of Peking Opera by Animation, Master’s Thesis of Hansung University of Media Design, 2010.
20 J.Y. Kim and S.Y. An, “Analysis on the Space Marketing Factors of Department Stores' Media Facades : Focusing on the Department Stores' Media Facades Located in Korea,” The Journal of Korea Digital Design Council, Vol. 13, No. 1, pp. 363-371, 2013.   DOI
21 K. Mase, Y. Sumi, T. Toriyama, M. Tsuchikawa, S. Ito, S. Iwasawa, et al., “Ubiquitous Experience Media,” IEEE Multimedia, Vol. 13, No. 4, pp. 20-29, 2006.   DOI
22 Y.W. Lee, “A Study on the Analysis of Characteristic of Presence through the Synthesis of Reality Space and 3 Dimension Virtual Space,” Society of Korea I llusart, Vol. 13, No. 4, pp. 208, 2014.