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http://dx.doi.org/10.9717/kmms.2014.17.1.077

Evaluating Pre-defined Kinetic Typography Effects to Convey Emotions  

Lee, Joonhwan (서울대학교 사회과학대학 언론정보학과)
Kim, Dongwhan (서울대학교 사회과학대학 언론정보학과)
Wee, Jieun (서울대학교 사회과학대학 언론정보학과)
Jang, Sooyeun (서울대학교 사회과학대학 언론정보학과)
Ha, Seyong (서울대학교 협동과정인지과학전공)
Jun, Soojin (연세대학교 커뮤니케이션대학원)
Publication Information
Journal of Korea Multimedia Society / v.17, no.1, 2014 , pp. 77-93 More about this Journal
Abstract
Kinetic typography has been suggested to express emotions in computer-mediated communication (CMC) by empowering static texts with dynamic attributes, where conversations occur primarily in text-based forms. In this work, we investigate whether pre-defined kinetic typography effects are capable of delivering emotions, and further, which specific attributes of kinetic typography arouse such emotions. The results show that emotional response of users were corresponding to the emotions intended by experts, indicating that pre-defined kinetic typography is an applicable way to express emotions consistently in CMC. Also, results demonstrate some key attributes that derive certain levels of mood and energy respectively. Energy level turned out to be affected by the font size, transparency, direction of movement, amount of movement, velocity, and acceleration of the text, while mood level was influenced by the transparency, direction of movement, regularity in movement, and speed of the text.
Keywords
Kinetic Typography; Computer-mediated communication; Emotion;
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Times Cited By KSCI : 2  (Citation Analysis)
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