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http://dx.doi.org/10.7230/KOSCAS.2015.40.337

The Proposal for the Model of Users' Addictions in Social Gaming  

Anuar, Tengku Fauzan Tengku (동서대학교 디자인전문대학원 디자인학과)
Song, Seung Keun (동서대학교 디지털콘텐츠학부)
Publication Information
Cartoon and Animation Studies / v., no., 2015 , pp. 337-365 More about this Journal
Abstract
The objective of this study proposes the new user's addiction model in 'Social Network Games' (SNGs). Research model is derived from the separation of two characteristics. First one is logical characteristics that includes 'Functional' (F), 'Keystroke' (K), and 'Goal' (G). Second one is feeling characteristics that consists a few factors such as 'Emotion' (E), 'Social' (S), and 'Affection' (A). For the pre-test, a total of 30 participants responded to survey in order to inspect the fitness of research questionnaire, roughly validity of the proposed model, and the direction of this reseach. After that for the main test, a total 300 users participated in this research. The final number of effective participants were 261 because 39 were insincere respondents and without playing SNGs who were excluded. Then we examined the measurement model by performing 'Partial Least Squares - Structural Equation Modeling' (PLS-SEM) analysis to test the research hypothesis empirically. The results of the measurement and structural model test lend support to the proposed research model by providing a good fit to the construct data. Interestingly, the model showed the significant effects of the interaction between eleven hypothesis(H1,H2,H3,H4,H5,H6,H7,H8,H9,H10, H12). Only one hypothesis decision t-value not supported that is involved the relationship between SNGs Addiction and Keystroke, H11(1.193). This research expect to contributes to an exploratory SNGs research to clarify the base of addition and will aids understanding of users' behavior associated with SNGs development.
Keywords
Addictions; Social Gaming; Structural Equation Modeling;
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Times Cited By KSCI : 1  (Citation Analysis)
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