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http://dx.doi.org/10.4275/KSLIS.2021.55.1.305

A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries  

Nam, Jae Woo (건국대학교 문헌정보학과)
Choi, Won Tae (건국대학교 문헌정보학과)
Publication Information
Journal of the Korean Society for Library and Information Science / v.55, no.1, 2021 , pp. 305-321 More about this Journal
Abstract
VIP marketing strategy is mainly applied to commercial companies. This study proposed a plan to provide preferential services to excellent users of public libraries by referring to VIP marketing strategies. For this purpose, we surveyed 210 university students in their 20s and measured their Reliability, Empathy, overall usefulness for preferential service. As a result, 'Issue special membership card', 'provide exclusive lounge', 'additional book loan' services had common effects on three measurement items. Through these research results, this practical study can be used as a reference when public libraries implement preferential services in the future.
Keywords
Library Marketing; Library Preferential Service; Library User Service; Library Management; Public Libraries;
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