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http://dx.doi.org/10.7838/jsebs.2013.18.4.241

An Empirical Study on the Factors Influencing Acceptance of Convergence Services: Focusing on Telematics Service  

Kim, Donghee (Business school, Seoul National University)
Kim, Dayoung (Johnson Graduate School of Management, Cornell University)
Oh, Jungsuk (Business school, Seoul National University)
Publication Information
The Journal of Society for e-Business Studies / v.18, no.4, 2013 , pp. 241-255 More about this Journal
Abstract
Convergence service, which is a combination of various services, is becoming more important. Among the many examples of convergence service, this study aims to analyze telematics service. By dividing Telematics service into information services and entertainment services, it was empirically proved that the relationship between each dimensions of TAM (perceived ease of use, perceived usefulness, purchase intention) and each service satisfaction, price, design factor. According to the result of structure equation model, service satisfaction and design factor have a significant effect on perceived ease of use, but not on perceived usefulness. It means that the perceived ease of use factor should be emphasized, because of service characteristics that are used during driving.
Keywords
Technology Acceptance Model; Structural Equation Model; Telematics; Convergence Service;
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Times Cited By KSCI : 2  (Citation Analysis)
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