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http://dx.doi.org/10.7838/jsebs.2012.17.4.039

Development of Shopping Path Analysis System(SPAS)  

Jung, In-Chul (Department of Industrial & Systems Engineering, Dongguk University-Seoul)
Kwon, Young S. (Department of Industrial & Systems Engineering, Dongguk University-Seoul)
Lee, Yong-Han (Department of Industrial & Systems Engineering, Dongguk University-Seoul)
Publication Information
The Journal of Society for e-Business Studies / v.17, no.4, 2012 , pp. 39-56 More about this Journal
Abstract
Technological advancements in information technology including RFID and mobile technologies have made it feasible to track the customers travel path in a store. The customer travel paths provide valuable implications to understanding the customer behaviors in a store. In our research, we develop a shopping path analysis system to track and analyze the customer travel path. The proposed system consists of RFID systems for collecting the customer paths and analysis system. The analysis system conducts clustering for identifying the distinctive shopping patterns, and analyzes the profile of a grocery, such as congestion rate, visiting rate, and staying time, etc. We show the applicability of our proposed system using the actual data obtained at a grocery in Seoul as a case study.
Keywords
RFID; Customer Path; Shopping Behavior; Exploratory Analysis; Analysis System;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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