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http://dx.doi.org/10.7838/jsebs.2011.16.1.117

A Case Study of Manufacturing Company's Servitization Process : Hansam's Transition from Furniture Manufacturing to Interior Service  

Lee, Zoon-Ky (연세대학교 정보대학원)
Woo, Kyung-Ah (연세대학교 정보대학원)
Park, Yong (서강대 경영전문대학원, 동아일보 미래전략연구소)
Publication Information
The Journal of Society for e-Business Studies / v.16, no.1, 2011 , pp. 117-131 More about this Journal
Abstract
Currently many companies have realized that producing efficient product does not guarantee the market differentiation. Realizing the problem, those companies are actively pursuing the servitization strategy. However complexities in selecting the right service areas among many choices along with in developing service strategies and organizational structures remain unsolved to many manufacturing companies. This paper is about an exploratory study in which, through in-depth case analysis, we observed how a manufacturing company successfully managed to transform to the service company. Through this study, we have found that successful transformation needs to resolve many conflicting issues such as channels among existing and new sales front, organizational restructuring due to conflicting in evaluation and human resource requirements required for responding to customers in the field. This 'Hansam' case study provides managers with some guidelines as to how to transform to the service company.
Keywords
Servitization; Manufacturing Company; Service Innovation; Organization;
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