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A Study on the Effects and Value Analysis of the B2B e-Commerce Guarantee Service  

Han, Chang-Hee (한양대학교 경상대학 경영학부)
Kim, Min-Kwan (한양대학교 경영컨설팅학과 지식서비스연구소)
Lim, Chang-Kyu (한양대학교 경영컨실팅학과)
Publication Information
The Journal of Society for e-Business Studies / v.15, no.4, 2010 , pp. 265-284 More about this Journal
Abstract
B2B e-commerce guarantee service is a guarantee service combining the electronic systems among Korea Credit Guarantee Fund(KCGF), banks and e-marketplaces to process all procedures on internet ranging from application for credit guarantee, issue of written guarantee and contracting for a commerce to payment. B2B e-commerce guarantee service plays as an intermediary role in financial support for small and mediumsized enterprise(SME), which are small size, low credit level, and unfavorable status in many aspects compared to major companies. Despite the B2B e-commerce guarantee service has various advantages conducive to promotion of e-commerce among small and medium businesses as well as development of e-commerce itself, it has yet to be diffused due to lack of acknowledgement, misunderstanding of its functions and vague psychological fear of the on-line settlement. Thus, this study identifies the values and effects of the B2B e-commerce guarantee service using financial data and cases. The process of this study is 4 phase. first phase is analysis of B2B e-commerce guarantee service and e-Marketplace. second phase is analysis of performance from the Perspective of Diverse Participants. third phase is analysis of economic performance and support for SME. last phase is policy suggestions and conclusion.
Keywords
B2B; e-Commerce; Guarantee Service; e-Maketplace;
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