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Personalized Recommendation of Mobile Phone Wireless Service Based on Collaborative Filtering with Clustering of Base Station  

Kang, Ju-Young (아주대학교 e비즈니스학부)
Kim, Hyun-Ku (LG텔레콤 UX FET)
Park, Sang-Un (경기대학교 경상대학 경영정보학과)
Publication Information
The Journal of Society for e-Business Studies / v.15, no.2, 2010 , pp. 1-18 More about this Journal
Abstract
Mobile Communication Companies are trying to increase data services rather than telephone communication services that already became saturated as the competition of mobile communication market gets intensified. However, it is hard and time-consuming for customers to find desired mobile phone wireless services because of the limitation of screen and speed of the mobile phone. Therefore, the market does not grow rapidly as mobile communication companies expected. In our research, we suggest a personalized wireless service recommendation system that considers each individual context by using geographic information and wireless internet usage logs to overcome the mentioned problems. In order to design and implement the system, we conducted clustering analysis on base stations and real service usage logs of each base station, and suggested a personalized recommendation system based on collaborative filtering that uses the clustering results. Moreover, we verified the performances of our system with experiments.
Keywords
Collaborative Filtering; Personalized Recommendation; Clustering;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
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