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Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals  

Do, Eun-Su (Department of Nursing, Kyongbuk Science College)
Kim, Mi-Ye (College of Nursing, Kyungpook National University)
Publication Information
Journal of Korean Academy of Nursing Administration / v.18, no.1, 2012 , pp. 56-66 More about this Journal
Abstract
Purpose: This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals. Method: The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were collected with structured questionnaires in July, 2010, and analyzed using descriptive statistics, ${\chi}^2$-test, MANCOVA, t-test, One-way ANOVA, and Scheffe test with PASW (SPSS) 18.0 program. Results: There was no significant difference between small-medium hospital nurses and general hospital nurses in internal marketing and customer orientation. But nurses in small-medium hospitals had higher levels of job satisfaction than general hospital nurses. Conclusions: These findings demonstrate the necessity of developing programs that will help to improve job satisfaction in nurses.
Keywords
Internal marketing; Job satisfaction; Customer orientation; Nurse;
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