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http://dx.doi.org/10.7583/JKGS.2019.19.3.113

A Study on Relationships Between Characteristics of Online Game Item and Game Users  

Wi, Jong Hyun (Chung-Ang University)
Kim, Eunbi (Chung-Ang University, Graduate School)
Publication Information
Journal of Korea Game Society / v.19, no.3, 2019 , pp. 113-122 More about this Journal
Abstract
The study classifies online game users with two groups, which are users who purchase functional items and emotional items. This research used statistic tool, STATA MP, trying unpaired t-test to find relationships between two groups on payment intention and characteristics. The result shows that the users with functional items prefer community-oriented mind and interaction with other users while users with emotional items intend to consider item's design and superiority with higher purchasing satisfaction. The result of this study seems to give some implications to game companies when improving its purchasing system with charged items.
Keywords
Virtual goods; Online game; Purchase behaviour; Business model; Charged item;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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