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http://dx.doi.org/10.7583/JKGS.2018.18.3.17

A Study on the Gamification Technology Valuation Framework  

Baek, Junho (Dept. of System Management & Engineering, Kangwon National University)
Jang, Jintae (Dept. of System Management & Engineering, Kangwon National University)
Jeong, Jiyong (Dept. of System Management & Engineering, Kangwon National University)
Kim, Sangkyun (Dept. of System Management & Engineering, Kangwon National University)
Publication Information
Journal of Korea Game Society / v.18, no.3, 2018 , pp. 17-26 More about this Journal
Abstract
As the concept of experience economy has been accelerated recently, user experience is more emphasized today, most of all. And related representative keywords are gamification. Gamification characterized by that intangible elements are produced and consumed through various interactions between providers and users and by having a structure that is difficult to generalize and objectify to economic value. Therefore, the purpose of the present study is to develop a quantitative valuation indicator of concept and standardize the valuation formula covering economic value for gamification technology and overall framework from the perspective of evaluating economic values of intangible technologies such as of knowledge, design, contents, and service of a company.
Keywords
Gamification; Technical Valuation Framework; Service Evaluation Models;
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