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http://dx.doi.org/10.7583/JKGS.2016.16.2.17

Experimental Validation of Butler's MBTI-based Gamification Framework  

Park, Sungjin (System & Management Engineering, Kangwon National University)
Kim, Sangkyun (System & Management Engineering, Kangwon National University)
Publication Information
Journal of Korea Game Society / v.16, no.2, 2016 , pp. 17-26 More about this Journal
Abstract
Various tools and studies improving quality of gamification systems have been suggested. Among those tools and studies, Butler suggested the gamification framework, which shows the preference of different game mechanics, applying particular motivational and behavioral tendencies in the Myers-Briggs Type Indicator(MBTI). The purpose of this paper is to validate if the preference of different game mechanics by MBTI personality types proposed by Butler would be existing. This study pointed out the problem of suggested gamification framework from butler through literature survey. Also, this study conducted statistical analyzation and survey to prove correlation between MBTI personality types and game mechanics. Through an experiment and analysis, this study proved that there is no correlation between MBTI personality types and preference of different game mechanics. The designer of gamification systems should consider that it is not effective to apply differential game mechanics by MBTI personality types. If need to design a gamification system, designer must consider game mechanics's characteristics in applied environmental condition.
Keywords
Gamification; MBTI; Personality Type; Butler's Gamficiation Framework;
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