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http://dx.doi.org/10.7583/JKGS.2015.15.2.19

An Experiment of User Experience and Neurophysiological Patterns during Watching and Playing a Video Game  

Jang, Han-Jin (Dept. of Interaction Design, Graduate School, Hallym University)
Kim, Si-Sung (Dept. of Interaction Design, Graduate School, Hallym University)
Noh, Ghee-Young (Dept. of Interaction Design, Graduate School, Hallym University)
Abstract
Presence, flow, and arousal are interesting user experiences provided by video and people's demand for media which responds to personal interest is getting strong. This research compares video watching and game play by conducting a survey and measuring brain wave to find out the difference of those user experiences in the two media. As a result, all the three user experiences were proved to be significantly higher in game play than video watching. And those EEG frequencies which are known to be related to the state of flow were also measured higher scalp distribution of the game play group. Finally, presence, arousal, and EEG(${\alpha}$, ${\beta}$, ${\delta}$) were found to have influence on the flow state in game play. This research is intended to prove above relations by experiment and make a contribution to the theoretical and methodological improvement in the related area.
Keywords
Presence; Flow; Arousal; EEG;
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