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http://dx.doi.org/10.7583/JKGS.2011.11.4.105

An Exploratory Study on the Social Capital and Subjective Well-Being in Social Network Games  

Park, Hyun-Ah (Graduate School of Culture Technology KAIST)
Kim, Hyoung-Il (Kangwon National University)
Ryu, Seoung-Ho (Kangwon National University)
Abstract
In this research, we investigated users' social capital and subjective well-being in social network games. We had Focus Group Interview(FGI) and analyzed the interview data. Our finding is that the social capital was either decreasing or slightly increasing only between acquaintances, with the subjective well-being increasing, affected by the users' achievements, continuous caring, and interaction with NPCs, while not affected by the social capital. Our research also found the independent increase of subjective well being, not being affected by the increase of social capital.
Keywords
Social Game; Social Capital; Subjective Well-Being;
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