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A Study on the Usage Pattern Based on Genres and Socio-demographic Characteristics in Online Games  

Ryu, Sung-Il (Game Division, NHN)
Park, Sun-Ju (School of Business, Yonsei University)
Publication Information
Journal of Korea Game Society / v.10, no.3, 2010 , pp. 61-71 More about this Journal
Abstract
This study looks into the usage pattern in online games based on genres and socio-demographic characteristics. Compared to the prior studies that adopted survey as their main research method, this study has analyzed the actual data of game login records and adopted parametric modeling and mathematical approach. In terms of the socio-demographic characteristics, the following facts were confirmed: men > women by gender, students > white-collars > housewives > blue-collars > self-employed > jobless(etc.) by occupation, college graduates > K-12 students > high-school graduates > undergrads & grads by academic background, 3∼5 million > 1∼3 million > over 5 million > less than 1 million by income levels, and not married > married by marital status. In terms of genres, the population of the players is in the order of web board games, RPG, action/racing/shooting, and sports. The RPG game is confirmed to have a higher level of MCR (Max Concurrent User Ratio) than any other genres. On the other hand, the hypothesis on the difference in Repeated Use Ratio according to genres is rejected. This study has also confirmed that interactions exist between gender and age; genre and gender; genre and age among online game users, and conducted post-hoc analysis about those interactions.
Keywords
Online Game;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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