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http://dx.doi.org/10.13067/JKIECS.2017.12.5.797

Response Analysis Model of Social Networks Using Fuzzy Sets and Feedback-Based System Dynamics  

Cho, Min-Ho (Dept. Computer System Engineering, JungWon University)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.12, no.5, 2017 , pp. 797-804 More about this Journal
Abstract
A social network is a typical social science environment with both network and iteration characteristics. This research presents a reaction analysis model of how each node responds to social networks when given input such as promotions or incentives. In addition, the setting value of a specific node is changed while examining the response of each node. And we try to understand the reactions of the nodes involved. The reaction analysis model is constructed by applying various techniques such as unidirectional, fuzzy set, weighting, and cyclic feedback, so it can accommodate the complicated environment of practice. Finally, the implementation model is implemented using Vensim rather than NetLogo because it requires repetitive input, change of setting value in real time, and analysis of association between nodes.
Keywords
Social Science; Social Network; System Dynamic; Vensim; Modeling;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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