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http://dx.doi.org/10.13067/JKIECS.2015.10.9.1071

A Study on the Social Media Marketing 4 Type Model : Case Study and Marketing Effect Evaluation  

Song, Young-Woo (서울벤처대학원대학교 경영학과)
Hwang, Chan-Gyu (서울벤처대학원대학교)
Han, Hee (한독미디어대학원대학교)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.10, no.9, 2015 , pp. 1071-1078 More about this Journal
Abstract
This paper is a study of social media marketing as a structured four types of model in order to analyze and perform social media marketing effectively. In this paper we analyze cases of each types of social media marketing and suggest a new social media marketing evaluation methods by a combination of reach and people engaged in using facebook insight.
Keywords
SNS; Social Media Marketing; Facebook; Twitter; Marketing;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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