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http://dx.doi.org/10.13067/JKIECS.2011.6.4.465

A Study on The Acceptance of Communication for People through Smart Phone  

Park, Jin-Woo (남서울대학교)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.6, no.4, 2011 , pp. 465-471 More about this Journal
Abstract
This study was to examined the acceptance of communication for people through smart phone focused users of smart phone. The results were as follows. First, smart phone's mobility influenced positively on attitude toward the transmission of government policy. smart phone's personal appropriateness influenced positively on awareness toward the transmission of government policy and usefulness toward the transmission of government policy. And smart phone's usefulness influenced positively on usefulness toward the transmission of government policy. Second, smart phone's ease of use influenced positively on awareness toward the transmission of government policy. smart phone's security influenced negatively on awareness, usefulness, attitude toward the transmission of government policy. smart phone's connectivity influenced positively on awareness toward the transmission of government policy. Third, usefulness and attitude toward the transmission of government policy through smart phone influenced positively on acceptance intention.
Keywords
mobility; personal appropriateness; usefulness; ease of use;
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