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http://dx.doi.org/10.20878/cshr.2017.23.4.017

The Effects of Knowledge Sharing on Relationship Quality and Relationship Performance in Food Service Franchise Companies  

Jung, Shawn (Food Service Management, KyungHee University)
Jung, Jung Hee (Hotel Culinary Management, Yeonsung University)
Lee, Soo Bum (Food Service Management, KyungHee University)
Publication Information
Culinary science and hospitality research / v.23, no.4, 2017 , pp. 175-184 More about this Journal
Abstract
In franchisee industry, it is essential for franchisors to share knowhow and also specialized knowledge in order to realize favorable relationship and performance between franchisors and franchisees. Particularly, in mature food service industry, companies' specialized knowledge and knowhow are the core competence to obtain competitive advantage. Therefore, to create performance, it is absolutely necessary to share information and knowledge among all the franchisees. The purpose of this study is to verify relationship between franchisors' information sharing perceived by food service franchise owners, relationship quality, and relationship performance. A survey was done to food service franchisees, and total 297 samples were used to analyze the structural equation model. According to the analysis results, food service franchise companies' information sharing is significantly correlated with quality of relationship with franchise owners in a positive way. Also, franchisors' knowledge sharing has significant influence on performance of relationship with franchisees in a positive way. The components of relationship quality, trust and immersion, all influence relationship performance. Based on the results, this author suggests several implications about food service franchise management and information sharing.
Keywords
Knowledge sharing; Relationship quality; Trust; Commitment; Relationship performance;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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