1 |
Suh, M. S., & Kim, Y. K. (2003). A study on the effect of sense of community on the brand community identification and brand attitude in online brand community. Korean Marketing Management Association, 8(2), 49-77.
|
2 |
Wakefield, K. L., & Blodgett, J. G. (1994). The importance of service scape in leisure service settings. Journal of Service Marketing, 8(3), 56-76.
|
3 |
Yoon, Y. S. (2010). An influence of customers perceptions of visual merchandising on their behaviors : Centering ontake-out coffee shops. Master's Thesis, Gwangju University.
|
4 |
Oliver, R. L. (1996). Varieties of value in the consumption satisfaction response. Advances in Consumer Research, 23, 143-147.
|
5 |
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading. MA: Addison-Wesley.
|
6 |
Grossman, G. M., & Shapiro, C. (1988). Counterfeitproduct trade. The American Economic Review, 78, 59-79.
|
7 |
George, B., & Michael, B. (1998). Advertising and Promotion : An Integrated Marketing Communications Perspective. McGraw Hill, New York.
|
8 |
Jung, H. Y. (2000). Integrated Marketing Communication IMC. Haneon community.
|
9 |
Keller, K. L. (2001). Building customer based brand equity. Marketing Management, 10(3), 14-19.
|
10 |
Kim, A. L. (2011). Hierarchicla value map of the Korean affluent consumers in premium supermarket. Master's Thesis, Yonsei University.
|
11 |
Kim, H. K. (2002). A study on systematization of visual merchandising restaurants. Master's Thesis, Kyonggi University.
|
12 |
Kim, J. Y., Lee, Y. N., & Kim, T. H. (2007). The influence of physical surroundings and human services on emotional responses and behavioral intentions of theme restaurant customers. Korea Tourism Research Association, 21(2), 91-107.
|
13 |
Metchell, A. A., & Jerry C. O. (2000). Are product attribute beliefs the only mediator of advertising effects on brand attitude. Journal of Marketing Research, 18(3), 318-332.
DOI
|
14 |
Kim, M. J. (2008). The effects of country of origin image and brand image on consumers purchasing intention of global restaurant brand. Doctoral Dissertation, Sejong University.
|
15 |
Kwon, H. S. (2014), The effect on premium supermarkets visual merchandising of customer satisfaction and purchase behavior. Master's Thesis, Kyonggi University.
|
16 |
Lim, H. C. (2010). The effect of lifestyle. service and quality of bakery products on purchasing Intention. Culinary Science & Hospitality Research 16(3), 14-31.
|
17 |
Low, G. S., & Lamb, C. W. Jr. (2000). The measurement and dimensionality of brand associations. Journal of Product and Brand Management, 9(6), 350-370.
DOI
|
18 |
Mackenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role attitude toward the Ad as a mediator of advertising effectiveness : A test of competing explanations. Journal of Marketing Research, 23(2), 130-153.
DOI
|
19 |
Min, E. J. (2015). The characteristics of premium supermarket's interior space based on program. Master's Thesis, Konkuk University.
|
20 |
Moon, S. A., & Byun, G. I. (2016). Research on the effect of experiential elements on brand attitude, visitor's satisfaction, Revisit intention - Focusing on regional product festival. Culinary Science & Hospitality Research, 22(2), 189-205.
DOI
|
21 |
Fazio, R. H., & Williams (1986). Attitude accessibility as a moderator of the attitude perception and attitude behavior relations : An investigation of the 1984 presidential election. Journal of Personality and Social Psychology, 51(3), 505-514.
DOI
|
22 |
Briner, M. J. (1992). Servicescape: The impact of physical surrounding on customers and employees. Journal of Marketing, 56(2), 56-71.
|
23 |
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
DOI
|
24 |
Ahn, K. H., Han, S. M., & Jeon, S. R. (1999). Strategic Brand Management. Hakhyunsa.
|
25 |
Berger, I. E., & Andrew, A. M. (1998). The effect of advertising on attitude accessibility. Journal of Consumer Research, 16(3), 280-288.
DOI
|
26 |
Byun, G. I., Kim, J. A., & Kim, G. J. (2013). A study on the influence of price discount policy in brand coffee shops on perceived value, brand attitude, and repurchase intention. Culinary Science & Hospitality Research, 19(3), 278.
|
27 |
Dubois, B., & Duquense, P. (1993). The market for luxury goods: Income versus culture. European Journal of Marketing, 27(1), 35-44.
DOI
|
28 |
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993). Consumer Behavior. Fort worth, TX: Dryden.
|
29 |
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Perceived service quality as a customer based performance measure: An empirical examination of organizational barriers using an extended service quality model. Human Resource Management, 30(3), 335-364.
DOI
|
30 |
Song, B. H. (2009). A study on the effect of the foodservice consumer's attitude toward visual merchandising on their attitude toward brands purchasing intention : Comparative study of family restaurants, food Stores, and coffee shops using the fishbein's model of attitudes. Doctoral Dissertation, Sejong University.
|
31 |
Song, J. J. (2015). SPSS/AMOS Research Statistics for Dissertation. 21C book.
|