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Exploring Job Attitude of Service Employee and Its Impact on Customer Orientation in the Food Industry - Focusing on Daejeon Restaurants -  

Jeon, Hyeon-Mo (Dept. of Hotel & Tourism Management, Dongguk University)
Kim, Jung-Soo (Dept. of Hotel Culinary, Dae-Duk University)
Publication Information
Culinary science and hospitality research / v.22, no.6, 2016 , pp. 87-97 More about this Journal
Abstract
The purpose of this study was to explore the effects of job attitudes from the professional restaurant service organization on customer orientation. Using a self-administered questionnaire, data was collected from service employees of professional restaurants. Survey was conducted 20 days from October 11, 2015 to October 30, 2015. Total of 200 questionnaire were distributed and 185 samples were collected and used in the data analysis after excluding 15 unfaithfulness answers. SPSS 18.0 statistical program were used to analyze samples. The result indicated significant and positive impacts between job attitude and its sub-factors(i.e., job satisfaction, organizational commitment) on customer orientation.
Keywords
job attitude; customer orientation; job satisfaction; organizational commitment;
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