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The Effect of a Mobile Foodservice Application on Continuous Use Intention and Long-Term Orientation  

Yim, Seoung-Been (Dept. of Foodservice Management, Baekseok Arts University)
Publication Information
Culinary science and hospitality research / v.22, no.5, 2016 , pp. 325-338 More about this Journal
Abstract
This research aimed to setup the innovativeness, dependability of information, reliability, and sufficiency of information of a mobile eating out application as the precedence factor, and also aimed to present useful information regarding the mobile eating out application by verifying the effect on the continuous use satisfaction levels and long-term orientation for this mobile eating out application. The data collection carried out from February 1 to February 28, 2016, with 441 questionnaires collected from a total distribution of 500 copies, of which 396 were retained. SPSS 22.0 was employed for factor analysis and the reliability verification, while AMOS 22.0 was used for the covariance structure analysis meant to verify the presented research hypothesis. The results are as follows. First, there was found a significant positive effect (+) on continuous use from innovativeness and dependability. On the other hand, sufficiency and reliability appeared not to have a significant effect. Second, there was a positive increase in long-term orientation as continuous use increased. Third, long-term orientation increased in relation to innovativeness. On the other hand, sufficiency, dependability and reliability appeared not to have a significant effect on long term orientation. Accordingly, the useful implications for the eating out application based on the analysis results has been presented.
Keywords
review reliability; information dependency; usefulness; long-term orientation;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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