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A Segmentation Study of Temple Food for the Global Convergence - Focusing on Recognition and Preference -  

Lee, Yong-Dae (Dept. of Food Service Management and Culinary, Gyoungju University)
Publication Information
Culinary science and hospitality research / v.22, no.5, 2016 , pp. 134-150 More about this Journal
Abstract
The purpose of this study is to investigate the recognition and preference for temple food between Korea and foreign national temple-stay participants. In order to achieve the research purpose, 220 research questionnaires were distributed to Korean and foreigners who have participated in a temple-stay. T-test and ANOVA analyses were performed for this study. The findings are summarized as follows. The highest recognition item for Korean temple food that the subjects perceived was 'I think Korean temple food is a medicinal food.'(4.31 points). In the value recognition score for Korean temple food, Asians(4.58 points) are relatively higher than Korean (4.23 points), North American (4.13 points) and European (3.94 points) participants. Participants in Asia appeared relatively higher than the others in the preference score on Korean temple food. The higher globalization strategy items of Korean temple food that the subjects perceived were 'Korean temple food needs a storytelling marketing'(3.94 points) and 'Korean temple food needs a modernization of cookware'(3.90 points).
Keywords
temple food; global convergence; segmentation; recognition; preference;
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Times Cited By KSCI : 9  (Citation Analysis)
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