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A Study on the Determinants of Purchasing Natural Seasonings as a Alternative to Fermented Seasonings  

Kim, Geon-Whee (Dept. of Hotel Management, Sangji Youngseo College)
Ha, Heon-Su (Dept. of Food Service Management and Culinary, Gyeongju University)
Publication Information
Culinary science and hospitality research / v.21, no.2, 2015 , pp. 201-214 More about this Journal
Abstract
The purpose of this study is to find factors which induce a purchase experience of natural seasonings. The findings and implications of the research can be summarized as follows. First, there is a significant difference in purchase experience of natural seasonings based on gender, a academic background, dining out frequency, and amount of food consumption. Second, knowledge of safety regulations on MSG has a negative effect on purchase experience of natural seasonings. Third, the results shows a positive effect of attitude to food safety on purchase experience of natural seasonings. Fourth, food-explore or health-oriented types regarding food-related lifestyle has positive effects on purchase experience of natural seasonings. These results will contribute by helping the food and restaurant industry develop efficient marketing strategies.
Keywords
food-related lifestyle; attitude to food safety; MSG(monosodium glutamate); natural seasonings; purchase experience;
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Times Cited By KSCI : 2  (Citation Analysis)
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