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The Factor Analysis of Satisfaction with Temple Food, Motivation for Temple-stay and Revisit Intention to Temple-stay in Temple-stay Tourism  

Shin, Kyung-Yi (Dept. of Food Technology and Services, Eulji University)
Jeon, Hyo-Woon (Easy Temple Food Research Institute)
Rha, Young-Ah (Dept. of Food Technology and Services, Eulji University)
Publication Information
Culinary science and hospitality research / v.20, no.1, 2014 , pp. 238-252 More about this Journal
Abstract
This study aimed to provide a practical suggestion to temple stay tourism by identifying the value of Korean temple food among temple stay tourists. Interviewing method was adopted for the survey carried out from March to June, 2013. Out of 500 distributed survey sheets, 477 were responded, and among them, 5 were excluded due to severe tendency of bias or inconsistency for analysis. For remaining 472 responses, SPSS 18.0 program and AMOS 18.0 version were applied for factor analysis and reliability verification. Then, covariance analysis was carried out to verify the hypothesis of the study. Summary of the results are as follows; 1. Temple stay tourism has a positive effect on experience motivation. 2. Temple stay experience has a positive effect on satisfaction level, intention to recommend and revisit. 3. Satisfaction with temple food experience has a meaningful positive effect on intention to recommend and revisit. Intention to recommend also has a positive effect on intention to revisit.
Keywords
temple stay; tourism experience; temple stay experience; temple food; satisfaction with temple stay; revisit intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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