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http://dx.doi.org/10.12672/ksis.2012.20.6.077

A Study on Making Better Use of the Paper Map with QR codes - Focused on the Survey about Intending to Use and Providing Information -  

Yi, Mi Sook (Urban Information Engineering, Anyang University)
Shin, Dong Bin (Urban Information Engineering, Anyang University)
Hong, Sangki (Urban Information Engineering, Anyang University)
Publication Information
Spatial Information Research / v.20, no.6, 2012 , pp. 77-90 More about this Journal
Abstract
In this paper, we examined how to utilize QR codes for meeting the information demand and making better use of the paper map. By Decision Tree Analysis, we investigated whether to have any intention to use the paper map with QR codes for receiving more information and what decision variables affect the answers. Thus, we also surveyed the area of providing information and sectoral demand for deriving additional information demand to being provided through QR codes. In the results of our study, we confirmed that the decision variables, to make any intention to use the paper map with QR code, are the frequency of using the paper, the experience of using the paper map, the intention to buy the paper map, the experience of using QR codes and the experience of buying the paper map. In these variables, the frequency of using the paper map is a major factor to decide whether it is intended to use the paper map with QR codes. we also identified that there are various additional information demand using the paper map with QR codes in the area of 'Daily life', 'Real estate', 'Education', 'Travel and Leisure', and 'Entertainment'. Especially additional information demand is high in the area of 'Travel and Leisure'. These results could be used to find a way how to vitalize the usage of paper map by introduction of QR codes and how to develop QR codes for the paper map and concerning applications.
Keywords
Paper map; QR code; Decision tree analysis; Information demand;
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