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http://dx.doi.org/10.9719/EEG.2022.55.3.273

A Study on Enhancement Method of Public Perception about Geoscience using Big Data Analysis: Focusing on Media Article  

Kim, Chan Souk (Department of Advertising and Public Relations, Cheongju University)
Publication Information
Economic and Environmental Geology / v.55, no.3, 2022 , pp. 273-280 More about this Journal
Abstract
The purpose of this study is to explore the social perception on geoscience using a big data analysis and to propose a way to enhance people's perception on geoscience. For this, 5,044 media articles including geoscience produced by 54 media companies from January 1, 2010 to April 14, 2022. were analyzed. Big data analyses were applied. The results of analyses are as follows: Media articles consist of key words of research institute, some countries of America, China and Japan, City of Pohang, CEO of KIGAM. And geology, industry, development of mineral resources, environment, energy, nuclear power, and groundwater are highlighted as key words. Also, it is confirmed that topics related to geoscience such as expert, environment and research institute are not individually isolated, but interconnected and linked to topics in the center of future, industry, and global. Based on this result, ways to enhance people's perception on geoscience were discussed.
Keywords
geoscience; big data; media article; key word; topic modeling;
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Times Cited By KSCI : 5  (Citation Analysis)
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