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http://dx.doi.org/10.22156/CS4SMB.2022.12.03.222

The Effect of Theory of Planned Behavior of Customized Cosmetics According to Selection Attributes on Purchase Satisfaction Behavioral Intention  

Kim, So-Ye (Department of Beauty Art, Graduate school of Beauty Art, Youngsan University)
Baek, Won-Jin (Department of Beauty Art, Graduate school of Beauty Art, Youngsan University)
Kim, Hyeon-Gyeong (Department of Beauty Art, Graduate school of Beauty Art, Youngsan University)
Han, Chae-Jeong (Department of Beauty Art, Graduate school of Beauty Art, Youngsan University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.3, 2022 , pp. 222-235 More about this Journal
Abstract
The Government provides a financial assistance to stimulate firm R&D and innovation activities. Previous papers on the impact of public subsidies on firm R&D investments mainly had a focus on an individual policy tool regardless of potential impacts of other policy instruments. This study addresses this gap by examining the effects of policy mix regarding a subsidy and a tax credit. The empirical analyses from fixed effect model using Survey on Technology of SMEs 2015-2017 revealed valuable points. First, policy mix induces more R&D investment of SMEs, which in turn, shows a complementary relationship between two instruments. Second, even if impact of tax credit controlled, subsidy is positively associated with SMEs R&D investment. These findings justify policy mix interventions to promote SME R&D activity. Moreover, grants can be applied as a more useful policy tool for SMEs that are constrained by resources and capabilities.
Keywords
Innovation Policy; Additionality; Policy mix; SME R&D investment; Public subsidies;
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