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http://dx.doi.org/10.22156/CS4SMB.2021.11.05.232

An Analysis of Influences of Education Satisfaction of Beauty Salon Franchises on Turnover factors Mediated by Education need  

Kim, Min-seok (Dept. of Beauty Design, General Graduate School, Wonkwang University)
Ko, Kyoung-sook (Dept. of Beauty Design, College of Natural Science, Wonkwang University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.5, 2021 , pp. 232-241 More about this Journal
Abstract
This study was conducted to prepare a countermeasure for turnover due to the effect of education satisfaction at franchise stores on turnover factors through the medium of education requirements. In the method of collecting data, 237 copies of the questionnaire method were used as the final data. The results are first, the analysis of educational requirements in general characteristics shows that academic background (F=5.655, p<).01), Analysis of the factors for turnover shows that position (t=-2.809, p<).Significant differences were shown in 01. Second, educational satisfaction is the educational requirement (r=-.16, p<).The correlation between 05) and turnover factors (r=-.18) is significant, and the educational requirement is turnover factors (r=.53, p<).It is shown to be a significant static correlation with 01. Third, designers (B=.25), t=2.332, p<.05) and educational requirements (B=.88, t=9.313, p<).001) has been shown to have significant static effects. Fourth, the educational requirements for educational satisfaction and turnover factors are significant (β=.52, p<).We can see that it is fully mediated by 001.Therefore, it is believed that it will be possible to investigate quarterly satisfaction and demand after communication and training with workers at direct stores, and reduce turnover through various curriculum education.
Keywords
Education satisfaction; Education need; Turnover factor; Franchise; Hair salon;
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