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http://dx.doi.org/10.22156/CS4SMB.2020.10.10.009

A Study of Promoting Method a traditional market by implementing RFID technology and 6W1H context awareness  

Jung, Sungmo (The GiL.co.ltd)
Kim, Seoksoo (Division of Multimedia, Hannam University)
Publication Information
Journal of Convergence for Information Technology / v.10, no.10, 2020 , pp. 9-14 More about this Journal
Abstract
With the distribution modernization policy advanced by the government and consumers preference toward it, the so called "modern market" has undergone rapid growth. Conversely, traditional market is losing popularity with consumers as a result of inadequate modern structures, small market size, convoluted relationships, inefficient operation and disordered transactions, among others. Therefore, this study seeks to utilize ubiquitous computing, that is, the upgrade of context aware information to 6W1H and promote the market through the interface with Smartphone and provide advanced information through the augmented reality technology. For the construction of context-aware system using user context, the results may significantly differ according to how reference rules are applied to and implemented on knowledge base. In light of above, through the use of RFID technology and 6W1H context awareness, we seek to promote traditional markets.
Keywords
RFID; Context Awareness; Traditional Market; Promoting; Trade Analysis;
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Times Cited By KSCI : 6  (Citation Analysis)
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