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http://dx.doi.org/10.22156/CS4SMB.2018.8.3.099

Gender Difference on Trust in Internet-Only Banks Using the Multi-Group Path Analysis  

Nam, Sang-Wook (School of Business Administration, Seowon University)
Hong, Eun-Joo (Department of Economics & Finance, Hanyang Cyber University)
Publication Information
Journal of Convergence for Information Technology / v.8, no.3, 2018 , pp. 99-105 More about this Journal
Abstract
The purpose to this study is to analyze the difference of trust toward Internet-only bank into two groups according to the gender. We specially examined whether there is any gap in the determinant of trust. For this, we attempted to analyze the significance of the difference in the path coefficients between the gender through latent mean and path analysis. As a results, the difference of the determinant of trust between the male and the female group occurred in the factor of benefit and security. Moreover, it reconfirmed that trust are later strongly extended to relationship commitment. These findings suggest that it's very important to establish a trust with customers.
Keywords
Path Analysis; Financial Consumer; Trust; Internet-Only Banks; Latent Mean;
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Times Cited By KSCI : 3  (Citation Analysis)
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