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http://dx.doi.org/10.22156/CS4SMB.2017.7.4.221

Risk Perception and CSR Performance of SME's  

Park, Hyeon-Suk (Department of Convergence Industry, Seoul Venture University)
Nam, Sang-Wook (Department of Finance and Insurance, Seowon University)
Publication Information
Journal of Convergence for Information Technology / v.7, no.4, 2017 , pp. 221-227 More about this Journal
Abstract
This study analyzed the effect of CSR activities on SME's depending on the degree of risk perception of business environment. We first classify the analysis target SEM's into two groups according to the degree of risk perception, and to examine whether there is any difference in the effect of CSR activities through latent mean analysis. Findings revealed that at First, CSR activities has a significantly positive effect on the improvement of management performance. Also, risk perceptions motives affect positively on CSR activities, the high risk perceptions group was noted to be strongly the effect of CSR activities.
Keywords
Risk; CSR; Strategy; Cooperation; SME;
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