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Product Value Evaluation Models based on Itemset Association Chain  

Chang, Yong-Sik (Department of e-Business, Hanshin University)
Publication Information
Journal of Intelligence and Information Systems / v.16, no.2, 2010 , pp. 1-17 More about this Journal
Abstract
Association rules among product items by association analysis suggest sales effect among products. These are useful for marketing strategies such as cross-selling and product display etc. However, if we evaluate more practical product values reflecting cross-selling effects, they will be also more useful for the decisions of companies such as product item selection for product assortment and profit maximization etc. This study proposes product value evaluation models with the concept of effective value based on single-item association chain and itemset association chain. In addition to that, we performed experiments with transaction data related to clothing of an online shopping mall in Korea to show the performances of our models. In result, we confirmed that some items increased in effective values compared with their pure values while the others decreased in effective values.
Keywords
연관분석;상품가치 평가모형;유효가치;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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