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http://dx.doi.org/10.5859/KAIS.2020.29.2.173

A Study on the Effect of Reviewer's Attributes on the Usefulness of Online Review  

Yao, Zi Yan (부산대학교 경영학과)
Park, Young-Ki (Gerorge Washington University 경영학과)
Hong, Tae-Ho (부산대학교 경영학과)
Publication Information
The Journal of Information Systems / v.29, no.2, 2020 , pp. 173-195 More about this Journal
Abstract
Purpose The purpose of this study is to verify the effect of reviewer's attributes on review usefulness while exploring the variables that can moderate the relationship between reviewer's attributes and review usefulness through empirical analysis. Design/methodology/approach To understand the impact of online reviewer profiles on review usefulness and how these impacts change, this study collected more than 30,000 online reviews of restaurants through TripAdvisor.com, that is a representative OTA shares tourism information. We analyze the moderating effects of four variables such as review length, review equivocality, review uncertainty, and review readability. Findings According to the empirical analysis result, this study reveals that the reviewer's profile attribute can significantly improve the review usefulness of the reviewer, and confirmed the moderating effect of the review's attribute(Review length, Equivocality, Uncertainty, Readability).
Keywords
Online Review; Review Helpfulness; Reviewer Attributes; Review Attributes;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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