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http://dx.doi.org/10.5859/KAIS.2017.26.4.163

The interrelationship between the functional characteristics and the intelligent personal assistant  

Kim, Chan-Woo (경북대학교 대학원 경영학부)
Suh, Chang-Kyo (경북대학교 경영학부)
Publication Information
The Journal of Information Systems / v.26, no.4, 2017 , pp. 163-188 More about this Journal
Abstract
Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use the IPA focusing on functional characteristics. Based on the research result, this research has significance in that it not only suggested strategic guidelines for the related business operators, it also helped identify the factors that will influence the intention to use an intelligent personal assistant centering on the functional characteristics of the IPA. Design/methodology/approach Accordingly, in an attempt to identify factors that will influence the intention to use the intelligent personal assistant, we proposed a research model, together with a corresponding hypothesis, which incorporates the functional characteristics (personalization, anthropomorphism, autonomy, communication ability, contextual offer) and perceived enjoyment of the intelligent personal assistant into a technology acceptance model. To verify the research hypothesis of this research, we have conducted a questionnaire survey with individuals who have used an intelligent personal assistant as target. And with the data collected from 215 copies of the questionnaire survey, we have carried out a path analysis using the PLS structural equation. Findings As a result, it turned out that, of the IPA functional characteristics, personalization had a positive effect on perceived usefulness, autonomy had a positive effect on perceived usefulness and perceived ease of use. Also, communication ability had a positive effect on perceived ease of use and perceived enjoyment, and anthropomorphism and contextual offer had a positive effect on perceived ease of use and perceived enjoyment and turned out to be major factors that increased the use intention of intelligent personal assistant.
Keywords
IPA; TAM; functional characteristics; anthropomorphism; perceived enjoyment;
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Times Cited By KSCI : 6  (Citation Analysis)
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