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http://dx.doi.org/10.14352/jkaie.2015.19.4.419

Analysis of IPTV VOD Usage Behavior of 2 to 7 Years Old Children and Mother's Perceptions about Their Child's Usage  

Hwang, Junghye (Dept. of Education, Korea University)
Park, Inwoo (Dept. of Education, Korea University)
Publication Information
Journal of The Korean Association of Information Education / v.19, no.4, 2015 , pp. 419-430 More about this Journal
Abstract
This paper provides a database about the IPTV VOD usage behavior of children as well as mother's perception at home. We analyzed the correlation of mother's background with IPTV VOD using time of children through a survey. We analyzed how does the mother's background influences usage time of IPTV VOD for children through a survey. The survey was conducted by 500 mothers who have two to seven years old children with IPTV users in Korea. Compilation of the data reveals that 1) 36.6% of the children have watched IPTV VOD for the first time at two years old, 93.4% have encountered by family members among them. 40.8% of users have played IPTV VOD for children four days a week and the main genre was the animation. 2) The main reason for watching VOD was by the needs of their children, but the 66% of mothers concern for an excessive level of watching. 3) educational background of mother and monthly house income were significantly correlated with the usage time of IPTV VOD for children.
Keywords
IPTV(Internet Protocol Television); Video for Children; VOD(Video on Demand) for Children; IPTV VOD Usage Behavior; Mother's Perceptions;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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