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http://dx.doi.org/10.3745/KIPSTD.2011.18D.1.057

Design and Implementation of Spatially-enabled Integration Management System for a gCRM  

Kim, Sam-Geun (한경대학교 컴퓨터공학과)
Moon, Il-Hwan (한경대학교 컴퓨터공학과)
Ahn, Jae-Geun (한경대학교 컴퓨터공학과)
Abstract
Recently, the necessity of new methods of spatial data integration and analysis in CRM has been increased since it is acknowledged that about eighty percent of all data stored in corporate databases has a spatial component. But conventional CRM systems are either incapable of managing spatial data or are not user-friendly when doing so. This paper has designed and implemented spatially-enabled integration management system that can manage consistently both enterprise and spatial data through a legacy CRM system and object-oriented database and additionally support spatial analysis and map visualization for a gCRM. Through implementation, it is demonstrated that the proposed system can facilitate effectively spatial data management and analysis in a legacy CRM system.
Keywords
GIS(geographic information system); CRM(customer relationship management); gCRM(geographic CRM); Integration Of Spatial Data;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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