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http://dx.doi.org/10.3745/KIPSTD.2008.15-D.5.721

Impact of Security, Charge and Quality on the Usage Satisfaction of Mobile Internet  

Lee, Bong-Gyou (연세대학교 정보대학원)
Kim, Ki-Youn (연세대학교 정보대학원)
Koo, Sung-Wan ((주)케이티프리텔)
Publication Information
The KIPS Transactions:PartD / v.15D, no.5, 2008 , pp. 721-732 More about this Journal
Abstract
The purpose of this study is to explore latent variables that affect users' satisfaction of mobile internet and to estimate a composite relationships among parameters. In order to examine causative significance between dependent variables and each of the independent variables, we redefined the variables, the quality of information, system and service derived from the DeLone and McLean's model. And we found out the new independent variables: security and service charge. Prior research adopted mainly TAM(Technology Acceptance Model) to investigate the user acceptance of information services or system. Therefore, it is significant that we developed our research model to appropriate on mobile internet's inherent nature and that focused on the important variables like service charge and security. In empirical approach, we surveyed 435 samples and conducted structural equation modeling and multi-regression analysis to estimate the regression parameters. The results of the study illustrated that our hypotheses covering the quality of information, system and service, security and service charge were supported.
Keywords
Mobile Internet; Multiple Regression; Structural Equation Modeling; Confirmatory Factor Analysis; User Satisfaction;
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Times Cited By KSCI : 1  (Citation Analysis)
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