Browse > Article
http://dx.doi.org/10.3745/KIPSTD.2003.10D.7.1225

Personalized Commodity Recommendation Using A Multi-Stage Algorithm  

Chang, Byeong-Cheol (롯데쇼핑 IS 사업팀)
Choi, Doug-W. (성균관대학교 시스템경영공학부)
Lee, Dong-Cheol (제주대학교 경영정보학과)
Publication Information
The KIPS Transactions:PartD / v.10D, no.7, 2003 , pp. 1225-1230 More about this Journal
Abstract
Many cyber-shopping malls use various commodity recommendation methods. Although the detailed algorithms are not disclosed to the public, they mostly rely on relatively simple and straightforward methods. This paper intends to improve the commodity recommendation by using a multi-stage algorithm which considers factors that are characteristics of the commodity itself, of the consumer group, and of the individual customer. A comparison table is provided which shows whether there is a change in commodity recommendation as we consider more factors about the customer.
Keywords
Personalized Commodity Recommendation; Multi-stage Algorithm; Cyber-shopping Mall;
Citations & Related Records
연도 인용수 순위
  • Reference
1 장병철, 'e-쇼핑몰의 다기준 개인화 상품 추천에 관한 연구,' 성균관대학교 석사학위논문, 2002
2 http://www.advertising.co.kr/uw-knp/dispatcher/index.html, KNP, 2001
3 http://www.nso.go.kr/, 2001
4 Keeney, R. L., Raiffa, H., Decisions with Multiple Objectives : Preferences and Value Tradeoffs, Wiley, 1976
5 김제난, '전자상거래 환경에서 웹 마이닝 기반 상품추천 시스템 설계와 구현,' 전북대학교 석사학위논문, 2001
6 박용성, '의사결정론 : AHP를 위한,' 자유아카데미, 2001
7 허원무, 'e-customer 분석을 통한 새로운 포지셔닝 전략 수립,' i-biznet.com Special Reprot, 2000
8 김기수, '설문지 유저 인터페이스향상을 위한 개인화 웹 설문조사 시스템에 관한 연구,' 숭실대학교 석사학위논문, 1999