Browse > Article
http://dx.doi.org/10.3745/KIPSTD.2003.10D.2.317

Design and Implementation of Mobile Survey System  

Choi, Won-San (수원대학교 대학원 컴퓨터학과)
Koo, Yong-Wan (수원대학교 정보공학대학)
Publication Information
The KIPS Transactions:PartD / v.10D, no.2, 2003 , pp. 317-326 More about this Journal
Abstract
The possession rate of residential telephones tend to decrease as mobile phones are widely spread. There is also a decrease in the access rate of the qualified respondents due to the low rate of phone book registration and that of house owner's presence at home. Such a change in telephone survey environment calls for another survey-channel which makes good use of new telecommunication services. In this paper, a mobile survey system was designed and performed by the use of SMS (Short Message Service) which is a kind of mobile data communication service. The system draws the sample by using random digit sampling based on 'quota allocation', and sends the SMS to the sample according to the arranged scheduler. Then, the survey-panel which received the SMS connects to the responding server by pressing the 'send' button (which is connected by the callback number), responding to the question. As a result, the responding value is stored in the database and is analyzed in real-time. This system is distinguished from other research methodologies for its simplicity in data collection, its inexpensive research price, and the innovatively low research time.
Keywords
Mobile; Survey; SMS;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Dennis, J., 'Are Internet panels creating professional respondents?,' Marketing Research, 48 : 3. pp.254-267, 2001
2 Vehovar, V. & Batageij, Z., 'Mobile phone survey in Slovenia,' Paper presented at 57th Annual AAPOR conference, 2002
3 Krosnick, J. & Cahng, L., 'A comparison of the random digit dialing telephone survey methodology with internet survey methodology as implemented by Knowledge Network and Harris Interactive,' Unpublished manuscript, Ohio University Center for Survey research, 2001
4 Batagelj, Z., Lozar, K. and Vehovar, V., 'Who are Nonrespondent in Web Surveys,' The 9th International Workshop on Household Survey Npnresponse, Bled, Slovenia, 1998
5 Walter J. S., Niklai M., Rolf W. and Sebastian S., 'Internet Surveys by Direct Mailing,' Social Science Computer Review, Vol.15, No.3, pp.242-255   DOI   ScienceOn
6 OVUM, 'Mobile Advertising,' Sept., 2000
7 김영원, 변종석, '인터넷 조사에서 표본추출 동향 및 문제점', Internet Survey 워크삽논문집, 2000
8 정보처리학회지 특집, '모바일 서비스', 정보처리학회지, 제9권 제2호, March, 2002
9 박회창, 이기성, 김희재, 남기성, '인터넷조사와 설문조사 시스템', 자유아카데미, 2001
10 Won-pho Hong,' Advanced Mobile Services,' KTF, March, 2002
11 조사통계 연구회, '무응답 오차', 자유아카데미, 2000
12 한국갤럽조사연구소 홈페이지, http://www.gallup.co.kr