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http://dx.doi.org/10.3745/KIPSTB.2011.18B.4.181

Augmented Reality Logo System Based on Android platform  

Jung, Eun-Young (웹케시(주))
Jeong, Un-Kuk ((주)한국무역정보통신)
Lim, Sun-Jin ((주)오픈앤와이즈)
Moon, Chang-Bae (금오공과대학교 컴퓨터공학부 소프트웨어공학과)
Kim, Byeong-Man (국립금오공과대학교 컴퓨터공학부)
Abstract
A mobile phone is becoming no longer a voice communication tool due to smartphones and mobile internet. Also, it now becomes a total entertainment device on which we can play game and get services by variety applications through the Web. As smartphones are getting more popular, their usages are also increased, which makes the interest of advertising industry in mobile advertisement increased but it is bound to be limited by the size of the screen. In this paper, we suggest an augmented reality logo system based on Android platform to maximize the effect of logo advertisement. After developing software and mounting it on a real smartphone, its performances are analyzed in various ways. The results show the possibility of its application to real world but it's not enough to provide real time service because of the low performance of hardware.
Keywords
Augmented Reality; Recognition of Logo; Android; Image Processing;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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