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http://dx.doi.org/10.3745/KIPSTB.2005.12B.4.473

Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW  

Yu Byeong-Min (건국대학교 교육공학과)
Publication Information
The KIPS Transactions:PartB / v.12B, no.4, 2005 , pp. 473-478 More about this Journal
Abstract
The purpose of this study was to investigate the interaction effect of Web site menu designs and information structures on two information searching performances (searching and browsing) and three measures of users' attitudes (appeal, usability, and disorientation). Pronounced interaction effects occurred across four dependent variables except searching when decreasing and increasing information structure were combined with a simple selection menu and a pull-down menu. Further studies are needed to investigate additional interactions among factors of interface and information structure of Web sites.
Keywords
Information Searching; Menu Design; Information Structure;
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