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http://dx.doi.org/10.13089/JKIISC.2016.26.4.1037

An Analysis of the Public Awareness on National Policy on Protection of Personal Information: using SERVQUAL  

Lee, Kyung-bok (Korea University)
Yoon, Ki-chan (Dongyang University)
Shim, Mina (Sungkyul University)
Lim, Jong-in (Korea University)
Park, Tae Hyoung (SPRI)
Publication Information
Journal of the Korea Institute of Information Security & Cryptology / v.26, no.4, 2016 , pp. 1037-1055 More about this Journal
Abstract
After the enactment of the Personal Information Protection Act, policies and activities for the personal information protection have been actively promoted. However the people are showing negative attitudes about personal information, as the ongoing personal data leakages. Therefore, authors tried to empirical analysis of the effectiveness of national policy on the protection of personal information, using SERVQUAL model, focused on the people's perception, in order to identify that how the people recognized current policy. Authors find that the public has perceived the effectiveness of the policy positively, but the level of their awareness is low. And we identify that the people are highly aware of the policy's effectiveness for Immediacy, Convenience and Responsibility, while they have the lowest effectiveness for Efficiency. The policy's improvement focused on the public's low expectations/perceptions and effectiveness awareness, is required in order to develop people-oriented national privacy policy that are satisfied by the people.
Keywords
National Policy on Protection of Personal Information; Public Perception; SERVQUAL;
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