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http://dx.doi.org/10.13047/KJEE.2016.30.6.1057

Effects of Interpretive Signs on Users' Perceived Environmental Restorativeness and Overall Healing Effectiveness: An Application of Placebo  

Kim, Sang-Mi (Dept. of Forestry, Chonnam National Univ.)
Choi, Sol-ah (Dept. of Forestry, Chonnam National Univ.)
Kim, Sang-Oh (Dept. of Forestry, Chonnam National Univ.)
Publication Information
Korean Journal of Environment and Ecology / v.30, no.6, 2016 , pp. 1057-1066 More about this Journal
Abstract
This study examined how 'forest name' or 'information of forest healing effectiveness' influence their perceived environmental restorativeness (PER) and perceived healing effectiveness (PHE). Study area was the 'Forest Healing Road (FHR)' in Mudeungsan National Park. Data were collected from 247 visitors selected by convenient sampling method using questionnaire survey during May-June, 2015. Respondents who read interpretive signs (forest name and information on forest healing effectiveness of FHR were written) installed along the FHR were regarded as placebo group and respondents who didn't read them as control group. The results showed that there were no overall differences on PER and PHE between control and placebo groups. Placebo group, however, rated more positive on 'being away' factor of PER than control group. All four factors (i.e., being away, coherence, fascination, comparability) of PER statistically influenced PHE (p<0.001), and these factors explained 51.1% of PHE. The 'coherence' was the most influential to PHE, followed by 'being away', 'comparability', and 'fascination' in order. Placebo effects on PER were shown in male, in lower age group(age${\leq}54$), or respondents with lower visiting experience to FHR(${\leq}20$ times/year). Placebo effects on PHE were found in male, in small group (${\leq}2$ persons), in respondents who visited 'alone' or 'with relatives/family', or in respondents with lower visiting experience to FHR(${\leq}20$ times/year). Some research and managerial implications were suggested.
Keywords
FOREST NAME; INFORMATION OF FOREST HEALING EFFECTIVENESS; PERCEIVED ENVIRONMENTAL RESTORATIVENESS; MUDEUNGSAN NATIONAL PARK;
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Times Cited By KSCI : 5  (Citation Analysis)
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