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http://dx.doi.org/10.13047/KJEE.2015.29.6.952

Facility Management Strategy of a Korea National Park Based on Importance-Performance Analysis  

Kim, Jeong-Min (Division of Tourism, Sangji Univ.)
Publication Information
Korean Journal of Environment and Ecology / v.29, no.6, 2015 , pp. 952-958 More about this Journal
Abstract
The purpose of this study is to approach more analytical facility management strategies for Korea national parks based on visitor awareness. Total number of 214 survey questionnaire of the visitors to a mountain type Deogyu National Park and a coastal type Taean National Park was analyzed employing importance-performance analysis. The result shows that Taean National Park has 4 attributes in 'keep up good work', 3 attributes in 'low priority', and 2 attributes in 'possible overkill'. Deogyu National Park has 3 attributes in 'keep up good work', 4 attributes in 'low priority', and 1 attribute in 'concentrate here'. Satisfaction level of the facility was above average and total satisfaction level of the visit was also higher than 3 points for each park. Deogyu National Park scored higher in both criteria, while Taean National Park was evaluated negative in all detailed items. It may be attributed to a visitor difference between a coastal type national park and a mountain type national park. To increase visitor satisfaction, it is a requirement for facility management to be based on use characteristic of an individual park by the type.
Keywords
VISITOR AWARENESS; MOUNTAIN TYPE NATIONAL PARK; COASTAL TYPE NATIONAL PARK; USE CHARACTERISTIC; VISITOR SATISFACTION;
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Times Cited By KSCI : 1  (Citation Analysis)
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