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Analysis of Visitor's Satisfaction Factors and Determinants in Naejangsan National Park, Korea  

Kim, Dong-Pil (Dept. of Landscape Architecture, Pusan National Univ.)
Baek, Jae-Bong (Dept. of Landscape Architecture, Pusan National Univ.)
Publication Information
Korean Journal of Environment and Ecology / v.25, no.4, 2011 , pp. 614-620 More about this Journal
Abstract
The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors analyzed through a questionnaire survey in Naejangsan National Park, Korea. In the evaluation of the satisfaction, variables of 'Lack of public facility'. 'Lack of use program', 'Lack of facility to stay' 'Charge of user fee, parking fee' and 'Exorbitant pay' at Naejangsan park office and 'Charge of user fee, parking fee', 'Lack of use program' and 'Lack of facility to stay' at Baekam park office was more unsatisfied than any other variable. Satisfaction factors by Factor Analysis were loaded with 'Facility management' at Naejangsan park office(34.3%) and 'user management' at Baekam park office(45.6%) by the highest contribution degree. In estimated model of satisfaction by Multiple Regression Analysis showed in order of 'damage of trail', 'Lack of commercial facility', and 'Littering problem' at Naejangsan park office and 'damage of cultural and historic resource', 'Lack of commercial facility', 'Touting' at Baekam park office. So, Naejangsan National Park needed intensive management policy and institutional apparatus for facility management and user education.
Keywords
USER SATISFACTION; PARK MANAGEMENT; FACTOR ANALYSIS;
Citations & Related Records
Times Cited By KSCI : 12  (Citation Analysis)
연도 인용수 순위
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4 http://www.knps.or.kr
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