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A Study on Determinants of the Ecotourist's Satisfaction with Geumgang Birdwatching Destination  

Moon, Chang-Hyun (Dept. of Archaeology and Cultural Anthropology, Chonbuk National Univ.)
Publication Information
Korean Journal of Environment and Ecology / v.23, no.5, 2009 , pp. 460-470 More about this Journal
Abstract
The purpose of this research is to suggest appropriate directions for the desirable ecotourist attraction management through the investigation of the tourist's satisfaction with ecotourism in case of Geumgang birdwatching destination. This research focus on the identification of the determinants of the ecotourist's satisfaction and the estimated regression model. The results of this study for the tourist's satisfaction with the ecotourism are summarized as follows. First, as a result of the factor analysis of the tourist's satisfaction variables, five factors like 'knowledge information', 'experience', 'ecological value', 'guide service', 'facilities environment' are deduced. Second, as a result of the test of significance, the difference of the satisfaction with ecotourism in aspect of the tourist's demographic characteristics like age and academic background is confirmed to be statistically significant except sex. Third, the tourist's satisfaction with ecotourism appears to be positively correlative with the tourist's overall satisfaction.
Keywords
ESTIMATED MODEL; DEMOGRAPHIC CHARACTERISTICS; ECOLOGICAL EXPERIENCE; SATISFACTION FACTOR;
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Times Cited By KSCI : 2  (Citation Analysis)
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